Fifth Avenue may be the most recognizable street in New York, as it runs from north to south through Manhattan via Central Park. Located between the Champs-Elysées and the banks of the River Seine, Avenue Montaigne is the realm of high-end fashion stores. At the beginning of the 18th century, the street was called “la allee des Veuves” (widows' alley), because of the mourning women who gathered there. But in the 19th century, the street gained a new reputation and was renamed after Michel de Montaigne, a writer of the French Renaissance.
In 1913, Avenue Montaigne gained more popularity thanks to the opening of the Théatre des Champs-Elysées and the Plaza Athénée hotel. But what most contributed to his fame was the opening of the Christian Dior store at number 30 Avenue Montaigne, right in front of the theater. Today, the large Dior fashion store is still there, on the first floor of the Dior headquarters. Several other luxury fashion brands have opened a flagship store on avenue Montaigne.
The street is full of popular French brands such as Chanel, Cloé, Dior and Louis Vuitton, as well as international names such as Valentino, Versace, Prada, Armani and Ralph Lauren. Milan, the world capital of fashion, is not without haute couture stores and high-end boutiques. Most of them are located on Via Monte Napoleone, the most famous street in the city's trendy district. Giorgio Armani, Gianni Versace, Salvatore Ferragamo and many other Italian and international fashion designers have stores along this street.
Many of the fashion brands also have their headquarters and offices there. The beautiful Via Monte Napoleone runs through the ancient city walls built by the Roman emperor Maximian. At the beginning of the 19th century, the street was rebuilt in a neoclassical style. After World War II, Via Monte Napoleone became Milan's most sophisticated fashion destination.
Via Monte Napoleone is also a great area to soak up the atmosphere of Milan while enjoying an elegant meal or sipping a glass of authentic Italian wine. By opening his luxury store on this street, Hayman encouraged others to do the same, such as Gucci, Tiffany, Van Cleef & Arpels and Vidal Sassoon. With more than 100 high-fashion stores and luxury hotels occupying 3 city blocks, Rodeo Drive is an expensive ride. The Tretyakov brothers had their own stores in Kitay Gorod and therefore decided to finance the construction of a new street.
Korea is famous for its nightlife, street food and shops, and Myeong-dong, in Seoul, is the place where you can enjoy luxury.
